Web 2.0 transformed the internet from a read-only medium to a participatory platform. Social media emerged as the defining application of this shift, enabling user-generated content and collaborative interaction at unprecedented scale.
User-Generated Content became the foundation of Web 2.0. Platforms like YouTube, Wikipedia, and blogs empowered ordinary users to create and publish content, democratizing media production.
Social Networking platforms like Facebook, LinkedIn, and Twitter created digital spaces for relationship building. These platforms leverage network effects where value increases with each new user.
The Participation Economy emerged as users became active participants rather than passive consumers. Reviews, ratings, comments, and shares contribute to collective intelligence influencing purchasing decisions.